How Latino Fashion Week Connected Designers and Consumers
LATINO FASHION WEEK® |LFW™| is the only full week and tour dedicated to Latino Fashion in the United States, showcasing top Latino designers from Central and South America, the Caribbean and the U.S.
- Produce unique content creation experiences on-location
- Showcase live curated content on venue display screens
- Drive brand awareness and affinity for Latino Fashion Week from its attendees
Connecting designers and consumers with social media
Behind The Scenes
Help fashion designers connect with interested buyers to sell their merchandise by creating actionable social content.
Our HALOCAM product was set up on the red carpet and backstage at various events so that models, designers, celebrities and other visitors could take branded selfies that could be seen throughout the week on the event screens – all while encouraging visitors to connect to the event via social media.
Utilizing the Event Hub,
Latino Fashion Week can showcase real-time fan content,
integrated with branded content, throughout the event
on the JumboTron, as well as the event TV’s.
By integrating the HALOCAM Photobooth into their event, Latino Fashion Week capture’s fan content, along with models behind the scenes content, which they showcased live on the event screens or on their website community page.
Overall the event was a huge success with increased online engagement across all social media platforms.
Latino Fashion Week dramatically increased user engagement and brand awareness with the combination of Blossom displays and the HALOCAM product. Social followers skyrocketed after the event, as visitors retweeted and favorited their pictures. Designers saw increased sales from the event’s social content that connected them to buyers. Additionally, the sponsor-friendly displays also helped sponsors and designers expanded their brand awareness through increased social engagement.
Increase in booth visits