#LATINFW

How Latino Fashion Week Connected Designers and Consumers

Overview

LATINO FASHION WEEK® |LFW™| is the only full week and tour dedicated to Latino Fashion in the United States, showcasing top Latino designers from Central and South America, the Caribbean and the U.S.

Objectives

  • Produce unique content creation experiences on-location
  • Showcase live curated content on venue display screens
  • Drive brand awareness and affinity for Latino Fashion Week from its attendees

Approach

Connecting designers and consumers with social media

Behind The Scenes

Strategy

Help fashion designers connect with interested buyers to sell their merchandise by creating actionable social content.

Our HALOCAM product was set up on the red carpet and backstage at various events so that models, designers, celebrities and other visitors could take branded selfies that could be seen throughout the week on the event screens – all while encouraging visitors to connect to the event via social media.

PRODUCT-HUB

Online Community

By integrating a Community Hub on their website, Latino Fashion Week is able to tell and update their social story on their own property before, during and after all their events.

VIEW COMMUNITY HUB

 live-event

Event Screens

Utilizing the Event Hub,
Latino Fashion Week can showcase real-time fan content,
integrated with branded content, throughout the event
on the JumboTron, as well as the event TV’s.

Photo Booth

By integrating the HALOCAM Photobooth into their event, Latino Fashion Week capture’s fan content, along with models behind the scenes content, which they showcased live on the event screens or on their website community page.

The Results

Overall the event was a huge success with increased online engagement across all social media platforms.

Latino Fashion Week dramatically increased user engagement and brand awareness with the combination of Blossom displays and the HALOCAM product. Social followers skyrocketed after the event, as visitors retweeted and favorited their pictures. Designers saw increased sales from the event’s social content that connected them to buyers. Additionally, the sponsor-friendly displays also helped sponsors and designers expanded their brand awareness through increased social engagement.

257

Selfies

349

Impressions

343

Reach

49

Increase in booth visits